The following are Holiday Season lifestyle and dietary conditions (called dis-eases by allopathic medicine) for which I have given new names:
1) "Traveler's Acidic Consequence" is a result of the sum total consumption and behaviors of a traveler during their more unusual or some what different from normal lifestyle than when they were not traveling. A typical traveler's day will upset one's normal metabolism and alkalizing digestive habits. They eat and drink different foods at different times and different volumes than usual, which creates an over-acidic state and a need for more alkaline buffers (bicarbonates likepHour salts) leading to indigestion, nausea, acid reflux, heartburn, belching, flatulence, vomiting, constipation, dehydration and further problems of acidity, depending on the degree of irregularity. "Traveler's Acidic Consequence" is commonly blamed by allopathic medical science on a particular site on the traveler's path as if he/she caught something. This current medical ideology is based on Pasteur's illusionary germ theory and is a scientific myth. The true cause of this condition is the result of the traveler's acidic lifestyle dietary choices and the lack of alkaline hydration, nutrition and hygiene that can result in this over-acidic condition. All the above symptoms is the body in preservation mode trying its best to re-establish the alkaline pH of the internal environment at 7.365 to 7.4.
2) Holiday Season - "I Ate and Drank Too Much "S!!!"Dis-Ease" is a result of the sum total consumption and behaviors of a person during the Holiday season eating and drinking everything in site from "swine to wine." This over indulgence may cause belching and flatulence and eventual heart burn, acid reflux, nausea, constipation and even brain, breast, lung, liver and bowel parasites for which medical science will often prescribe the purple pill. This Holiday Season condition may then lead to the third Holiday Season consequence -
3) "Holiday Season Food Drunkedness" is a result of over-eating and over-drinking acidic foods and liquids and then falling into a drunken state on the sofa or bed for several hours or even days to sleep off all the excess acidity. Falling asleep after a heavy acidic Holiday meal is a common occurrence for acid over-eaters and acid drinkers.
4) "Holiday Season Influenza" (The Flu) is a result of the sum total consumption and behaviors of a person during a so-called Holiday acid feast. A person will consume acidic foods and drinks that they may not know or know that are not healthy or alkalizing, i.e., more sugar or sugar substitutes than normal, alcohol, meats (especially the tape and fluke worm favorites such as pork, beef, turkey, chicken and fish (especially raw fish) and much of this at greater volumes than normal. This person becomes detrimentally influenced physically and emotionally by Holiday acidic foods and drinks. According to medical savants, "Holiday Season Influenza" is commonly blamed on a particular virus contracted from another person(s) and not from acidic lifestyle and dietary choices of that person. Like the acidic traveler, a person chooses to consume on their own as many acidic foods and drinks during the Holiday Season and as a result are suffering from the consequences of their poor dietary acidic choices -- this condition is not from some phantom (does not exist) flu virus! The flu is nothing more than the body increasing body temperature to improve circulation to remove excess acidity through perspiration, respiration, defecation and urination.
Also, please keep in mind it doesn't take either traveling or Holidays for someone to express the symptoms of "Traveler's Acidic Consequence,"and/or "I Ate and Drank Too Much S!!! Disease," and/or "Holiday Season Food Drunk," and/or "Holiday Season Influenza." All you need to do is consume excessive amounts of acidic meats (especially pork,turkey and chicken), chocolate, ice cream, cake, alcohol or other acidic mind boggling thrillers. Any of these four non-contagious lifestyle and dietary conditions can happen anytime during the year. But,the Holiday Season seems to be the time when most people over-indulge in highly acidic lifestyles and diets!
This coming Holiday Season may you resolve not to succumb to the acidic choices that lead to "Traveler's Acidic Consequence," or "I Ate and Drank Too MuchS!!! Dis-ease," "Holiday Season Food Drunk" and/or"Holiday Season Influenza."
In love and healing alkaline light,
Dr. Robert O. Young
PS This year before sitting down to a highly acidic Holiday Season meal, watch the following youtube video. You cannot kill parasites with heat. All you can do is put them to sleep and risk them waking up inside your body. Also, watching this video might change your mind about eating that left-over Thanksgiving ham or even urine laced turkey. It is by no coincidence that turkey and chicken are referred to as "foul." Birds like turkey and chicken have no urinary tract system and are therefore more likely to adsorb their own urine into their tissues. But, that's what makes them so juicy.
http://www.youtube.com/watch?v=sYvxbhIOuEo
PSS I hope we can all learn to take responsibility for our own lifestyle and dietary choices and the consequences we may experience rather then blaming it or transferring personal responsibility to a phantom or harmless virus - like the Swine Flu virus, Ebola virus, HIV virus, HPV virus, West Nile virus, Bird flu virus, Spanish Flu, N1H1, Turkey Flu, Pig Flu and the list goes on and on and on! So-called viruses DO NOT cause sickness or disease - our acidic lifestyle and diet choices do!
You do health by making healthy choices or you can do sickness and disease by making unhealthy lifestyle and dietary choices. Making acidic lifestyle and dietary choices the last 3 months of the year can take 10 yearsoff your life at age 40 and 20 years off your life at age 80.
You can live a healthy and fit life to 100 and beyond if you will make better alkaline lifestyle and dietary choices NOW!
PSSS To learn how to prevent (without an acidic dis-easecausing vaccine) "Holiday Season Influenza,"may I suggest watching the following DVD's or listeningto the following CD's: The pH Miracle - Full version Shopping with Shelley 1 & 2, Back to the House of Health 2, The pH Miracle for Healthy Weight Loss, The pH Miracle for Men and Women, The pH Miracle for Cancer, The Harvard Lecture, Younga Yoga Vol I and II, Cooking with Shelley and our latest book, The pH Miracle Revised and Updated.
http://www.phmiracleliving.com/c-25-books-dvds-audios.aspx
PSSSS Check out our healthy Holiday Gift Packs and may I suggest the "Box" which includes a free 1 day Retreat at The Rancho del Sol:
www. phmiracleliving.com
Kamis, 25 November 2010
Jumat, 12 November 2010
Managing Success
I was joking with my Managing Director a couple of days ago that managing success is just as time consuming as managing a flop. On the other end of a conference call, Adrian Bryan-Brown, whose press firm Boneau/Bryan-Brown represents Arena Stage, replied “yeah, but it’s a lot more fun.” Truer words have never been spoken.
At Arena Stage, we are fortunate enough to be in a situation where we have two record-breaking productions playing concurrently: Molly Smith’s production of Oklahoma! and Marcus Gardley’s world premiere of every tongue confess directed by Kenny Leon starring Phylicia Rashad. In the past two months, I have learned a lot about what it means to manage success. Below are a couple of things to keep in mind when a mega hit hits:
1. To ensure success in the future, you need to think about retention today. Having a smash hit is exciting—orders are flooding your box office, reviews are kind and generous, and you don’t have to stress about making your sales goals. But there will be a tomorrow, and inevitably you will hit a patch that isn’t as pleasant. So take the time today to maximize your chances of retaining all the new patrons that are coming through your doors. Help prepare them for the experience by sending them a pre-attendance e-mail that discusses the show, provides dramaturgical insight, offers tips on parking and transportation, and suggests possible dinner options. Think about greeting them with a welcome kit, or maybe a complimentary drink at concessions. Go the extra distance to ensure their first experience with you is memorable for all the right reasons, and then follow it up within 48 hours with an irresistible offer to come back for another production. Studies show that if you can get new patrons to come back to just one additional production during your season, you will significantly decrease churn.
2. Have a plan for what do if inventory suddenly becomes available. Even during high demand situations, inventory becomes available as you get closer to a performance date. Sometimes group leaders can’t fill their quotas, or maybe you get lucky and you have found a way to add a few more seats. In most cases, companies just blindly throw that inventory on the market and are satisfied when it sells. These tickets have a value beyond their price as in most cases there is significantly more demand than there is inventory. Perhaps you can maximize the value of these tickets by offering them to your highest donors first as a benefit of donating. Or you could choose to sell the tickets at a significant discount to the winner of an online raffle, thereby collecting hundreds of contacts that you can use to promote to in the future. Or a little more controversial, some companies, particularly TicketMaster clients, are setting up their own e-bay style auctions to maximize revenue.
3. Monitor discounts and comp tickets aggressively. I recommend incentivizing early purchasing behaviors by providing patrons the best possible discount when you put tickets on sale. Even in high demand situations, I would encourage people to protect a significant allotment of tickets to be sold at a substantial discount weeks in advance of performances. Once you are into performances, and demand is at its highest point, discounts need to be managed aggressively. I believe that most arts organizations have an obligation to make sure that all productions are accessible to audiences that might not be able to pay full price, but that doesn’t mean you have to offer discounts on demand. If patrons want to wait for a rave review before purchasing tickets, then they can purchase them at full price. The other option is to purchase well in advance. I would also recommend budgeting your comp tickets. If each department has a maximum amount of comp tickets they can use, then you won’t have to serve as the arbitrator when people request comp tickets. It will also help you project future sales as you can factor those seats out of your projections. Keep in mind though that just like full price tickets, demands for comp tickets increase when you have a hit on your hands. However, you need to ask yourself with each comp ticket request if honoring the request is worth the full price of the ticket, because I assure you, you will be able to sell that seat.
4. Save money on advertising, and build a reserve. Normally I would suggest spending more money on advertising a hit show as you are more likely to see a higher return on investment, however if you are in a situation where you feel relatively sure that great press coverage and word of mouth is enough to drive the needed sales to move all your inventory, then pull back on advertising expenses. Many companies enter into yearlong advertising contracts with vendors, so cutting advertising completely might not be an option. But you can build a reserve of the advertising expenses you saved on your hit production to help you later in the year when you have a production that isn’t selling as well.
5. As a follow up to bullet #4, encourage word of mouth. There is nothing more powerful than word of mouth. I know I have a hit on my hands when daily sales double the second week of performances, because I know that patrons who saw a show in the first week are talking. Think about all the ways in which you can help them spread the word. Maybe a post-attendance e-mail from the star asking them to tell all of their friends. Perhaps you should give patrons a complimentary souvenir to walk away with so they can show their friends. At Arena Stage, we are giving out complimentary hand fans to Oklahoma! attendees that have a replica of the 1907 Washington Post article announcing Oklahoma’s statehood on one side, and the lyrics to a song on the other (not to mention, The Washington Post is sponsoring them so there is no cost to us for 40,000 fans). Create a viral video featuring behind-the-scenes work, record a podcast with a leading star or even do a robocall message from a celebrity. The goal—getting them talking!
If you find yourself in the fortunate position of having a record-breaking hit on your hands, make sure you do everything in your power to have that show pay dividends well into the future. I liken it to winning the lottery—you can spend all the money today, or you can put it into a savings account and have it work for you in the future.
At Arena Stage, we are fortunate enough to be in a situation where we have two record-breaking productions playing concurrently: Molly Smith’s production of Oklahoma! and Marcus Gardley’s world premiere of every tongue confess directed by Kenny Leon starring Phylicia Rashad. In the past two months, I have learned a lot about what it means to manage success. Below are a couple of things to keep in mind when a mega hit hits:
1. To ensure success in the future, you need to think about retention today. Having a smash hit is exciting—orders are flooding your box office, reviews are kind and generous, and you don’t have to stress about making your sales goals. But there will be a tomorrow, and inevitably you will hit a patch that isn’t as pleasant. So take the time today to maximize your chances of retaining all the new patrons that are coming through your doors. Help prepare them for the experience by sending them a pre-attendance e-mail that discusses the show, provides dramaturgical insight, offers tips on parking and transportation, and suggests possible dinner options. Think about greeting them with a welcome kit, or maybe a complimentary drink at concessions. Go the extra distance to ensure their first experience with you is memorable for all the right reasons, and then follow it up within 48 hours with an irresistible offer to come back for another production. Studies show that if you can get new patrons to come back to just one additional production during your season, you will significantly decrease churn.
2. Have a plan for what do if inventory suddenly becomes available. Even during high demand situations, inventory becomes available as you get closer to a performance date. Sometimes group leaders can’t fill their quotas, or maybe you get lucky and you have found a way to add a few more seats. In most cases, companies just blindly throw that inventory on the market and are satisfied when it sells. These tickets have a value beyond their price as in most cases there is significantly more demand than there is inventory. Perhaps you can maximize the value of these tickets by offering them to your highest donors first as a benefit of donating. Or you could choose to sell the tickets at a significant discount to the winner of an online raffle, thereby collecting hundreds of contacts that you can use to promote to in the future. Or a little more controversial, some companies, particularly TicketMaster clients, are setting up their own e-bay style auctions to maximize revenue.
3. Monitor discounts and comp tickets aggressively. I recommend incentivizing early purchasing behaviors by providing patrons the best possible discount when you put tickets on sale. Even in high demand situations, I would encourage people to protect a significant allotment of tickets to be sold at a substantial discount weeks in advance of performances. Once you are into performances, and demand is at its highest point, discounts need to be managed aggressively. I believe that most arts organizations have an obligation to make sure that all productions are accessible to audiences that might not be able to pay full price, but that doesn’t mean you have to offer discounts on demand. If patrons want to wait for a rave review before purchasing tickets, then they can purchase them at full price. The other option is to purchase well in advance. I would also recommend budgeting your comp tickets. If each department has a maximum amount of comp tickets they can use, then you won’t have to serve as the arbitrator when people request comp tickets. It will also help you project future sales as you can factor those seats out of your projections. Keep in mind though that just like full price tickets, demands for comp tickets increase when you have a hit on your hands. However, you need to ask yourself with each comp ticket request if honoring the request is worth the full price of the ticket, because I assure you, you will be able to sell that seat.
4. Save money on advertising, and build a reserve. Normally I would suggest spending more money on advertising a hit show as you are more likely to see a higher return on investment, however if you are in a situation where you feel relatively sure that great press coverage and word of mouth is enough to drive the needed sales to move all your inventory, then pull back on advertising expenses. Many companies enter into yearlong advertising contracts with vendors, so cutting advertising completely might not be an option. But you can build a reserve of the advertising expenses you saved on your hit production to help you later in the year when you have a production that isn’t selling as well.
5. As a follow up to bullet #4, encourage word of mouth. There is nothing more powerful than word of mouth. I know I have a hit on my hands when daily sales double the second week of performances, because I know that patrons who saw a show in the first week are talking. Think about all the ways in which you can help them spread the word. Maybe a post-attendance e-mail from the star asking them to tell all of their friends. Perhaps you should give patrons a complimentary souvenir to walk away with so they can show their friends. At Arena Stage, we are giving out complimentary hand fans to Oklahoma! attendees that have a replica of the 1907 Washington Post article announcing Oklahoma’s statehood on one side, and the lyrics to a song on the other (not to mention, The Washington Post is sponsoring them so there is no cost to us for 40,000 fans). Create a viral video featuring behind-the-scenes work, record a podcast with a leading star or even do a robocall message from a celebrity. The goal—getting them talking!
If you find yourself in the fortunate position of having a record-breaking hit on your hands, make sure you do everything in your power to have that show pay dividends well into the future. I liken it to winning the lottery—you can spend all the money today, or you can put it into a savings account and have it work for you in the future.
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